Communications partnership
Clear &
compelling communications
for purpose‑led organisations
We can help you grow your influence and protect your reputation.
We’re two experienced practitioners with complementary strengths. One of us is focused on making your name; the other on defending it.
We’re partners, not consultants. We work as an extension of your team — senior comms and crisis counsel on hand, without adding to your headcount.
Strengthen your brand
Increase your influence
Protect your reputation
About us
We’ve both been the person in the room when things got complicated.
Together, we bring expertise in corporate communications, public affairs, stakeholder engagement, brand management and crisis response. That combination can be hard to find in a single consultancy.
We’ve worked inside purpose‑led organisations with finite resources, competing priorities, growing scrutiny and more pressure than ever to demonstrate impact. It’s where our experience comes into its own.
Sam
Director
I’m a calm, decisive and people‑focused communications leader with over 20 years’ experience in reputation management, public affairs and stakeholder engagement. I lead corporate affairs across media, politics and public policy — advising senior leaders, managing reputational risk, shaping strategy and representing organisations at national level.
My career has always centred on connecting people and creating clarity. I’ve worked across charity, heritage and community sectors, from developing policy responses and managing parliamentary groups to leading PR teams and building partnerships with MPs, Ministers, funders and local communities.
Outside work, I’m an Arsenal supporter home and away, love a good book, and happiest outdoors on foot, bike or motorbike.
If you’re interested in reputation, public affairs, or simply connecting with someone who enjoys bringing people together, I’m always open to a conversation.
Sally
Director
Hello! I’ve spent 15 years working across marketing, brand and strategic communications, creating campaigns and key messages that help charities pack a punch.
Writing persuasively is my jam. I love it. I bring creativity, analytical thinking and precision to complex communication challenges — navigating sensitive issues and delivering clarity quickly.
Recently, I’ve been focussed on communicating strategy, structuring key messages and working with leaders to strengthen stakeholder engagement. Before that, I led a creative team, developed brand standards and managed agency partnerships to deliver high-profile, integrated brand, marketing and fundraising campaigns. I’m experienced in defining an organisation’s voice and supporting teams to communicate with consistency and purpose.
I take inspiration from everywhere and, with an ability to recall the most niche cultural references, I create content with flair. Beyond work, I love history, women’s football, dogs, theatre, gigs and creaky old pubs. Thanks for checking us out.
How we work
Strategic thinking meets practical delivery.
You might need us for a defined campaign or a difficult moment.
You might prefer to keep us close as a standing resource to stop situations becoming stories.
You don’t always need a big agency or full‑time support. Sometimes small and supple serves you better. That’s our offer.
Warm, steady guidance in plain English. Clear heads in complicated moments.
Turn to us when you need to:
SHAPE a narrative that cuts through
BUILD influence with decision makers
RESPOND to scrutiny with confidence and clarity
DEMONSTRATE impact to funders, stakeholders and the public
PROTECT your reputation when the pressure is on
Our services
Tell your story
- Communications planning, development and delivery
- Brand narrative and messaging frameworks
- Corporate publications and impact reporting
- Community and supporter communications
Grow your influence
- Public affairs and stakeholder engagement
- Consultation responses, influencing
and advocacy - Executive profiling and thought leadership
- Internal communications
Protect your reputation
- Reputational risk management
- Crisis communications planning and response
- Spokesperson briefing and key lines
- Media relations
- Board and executive communications counsel
Contact us
If you need communications support that’s steady, practical and close to the work, we’d love to talk.
Telephone: [+44] 79 47 30 85 15
E-mail: info@signalandcounter.co.uk
One of us looks to the horizon and sees what’s possible.
The other sees what’s coming.
Between us, you get clear sight of the whole picture.